Sighted: Mom-Friday in PDI

Last Sunday, I received a text message from Tetcha, and few others, about our photo that made it in the papers -- on the Philippine Daily Inquirer no less, and under the fabulous Ms. Tessa Prieto-Valdes' column!

It was this photo taken from the recent launch of the Ipanema Hot Sands Collection that was published.

(From left) ELRO's Millet & Cel (with red bag), with bloggers Pehpot, Tetcha, Tina, Mom-Friday

Thanks to ELRO, distributor of Ipanema sandals, my blogger friends and I had our modest 8x6cm. piece of fame on print, heehee!  In PR, that is how we compute the media value for press releases/photo release, plus extra value for full color! And that is exactly the size of the post-publicity photo on the Sunday papers last March 13.  I highlighted our shot below.

Truth is, it was a nice but weird feeling for me 'coz I used to be the one representing the agency (I used to work in advertising & PR) sitting at a contract-signing or shaking hands with clients during photo opps for publicity. And they usually appear on the business or people/events/places sections. I still have all my clippings from more than a decade ago!  :-)  This time around, I was "featured" as "media/blogger" and in the Lifestyle section!  So I guess I 'leveled-up'? :)))

(Thanks to Mrs. Martinez for the clipping).




Update:
A second post-publicity release appeared a week later in The Philippine Star.  Thanks again to Cel of Elro for the invite and for including us in the photo :)

22 March 2011, by Pepper Teehankee, The Philippine Star

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Summer-Perfect Ipanema Hot Sands Sandals

The month of March signals the beginning of summer here in the Philippines, and we can all expect something new and fabulous from our favorite fashion brands, from clothing to footwear. Ipanema is no exception as the popular Brazilian flipflop brand recently unveiled the Gisele Bündchen Hot Sands Collection -- a colorful and summery collection of nature-themed footwear that's perfect for the season!

The Ipanema Gisele Bündchen Hot Sands Collection was just launched a week ago via a beach-themed fashion show held at the Prestige Lounge of SM Megamall. I'm such an Ipanema fan so I was excited to be invited, but the time was just impossible for me. Well, better late than never. As expected, I completely missed the show and arrived just as the guests were starting to leave, so no fashion show photos for me :((( . My friends told me the presentation was brief, featuring pretty models sashaying in Coco Cabaña’s swim wear line that complemented the latest Ipanema sandals.

The Hot Sands Collection consists of colorful, summery, and stunningly beautiful sandals with the trademark bow design. Take your pick from an array of gorgeous platforms to sexy sandals.

My picks from the Ipanema Hot Sands Collection

What's noteworthy about this latest collection is its support to ISA (Instituto Socioambiental). ISA is a socio-environmental institute in Brazil working for this advocacy -- 'Fight Against Climate Change Central Strategy', a program that is optimistic about people's relationship with the planet and proposes that we all think about what we can do right now, in practice, to improve our lives.  Visit Ipanema Philippines on Facebook to find out how you can help save the environment by posting an eco-saving tip for a chance to win a free pair of Ipanema GB sandals!

I already have my eye on the wedge slip-ons.  Now, here's a treat from Ipanema:

To all SM Advantage/Prestige Card holders (I am!), you can avail of a 10% price off on the Hot Sands Collection just by presenting your card upon purchase at any SM department stores for the whole month of March. Coolness!

Hello summer!!!

Meeting up with my hot-momma friends made this very brief attendance all the more worthwhile.
(From left: Tina, Mom-Friday, Pehpot, and Tetcha)

Ipanema Gisele Bündchen Hot Sands Collection, exclusively distributed by ELRO Corp., is available at SM Department Stores, Bambu shops, and other leading boutiques and stores nationwide.


Check out the post-publicity feature on Philippine Daily Inquirer:
'A Treat For the Feet' by Tessa Prieto Valdes


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Mom Bloggers Go Wild, Wild West!

Last Saturday, I went to my first (mom) bloggers' Christmas party. I was quite excited to meet other mommies as I only know very few of them ever since I began attending blogger events recently.  This was one riotous holiday get-together and a welcome break for these busy mom bloggers. 

Cowboy hats, little girl and big girl boots!

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Our First Christmas Ballet Concert

"A Christmas Ballet Concert", featuring the Steps Dance Project, combines fluid dance interpretations of classic Filipino Christmas songs and excerpts from Peter Tchaikovsky's classic ballet, The Nutcracker.



We got an advanced Christmas treat last Saturday as my family was invited to this wonderful ballet show by Steps Dance Project, presented by Ayala Malls, in cooperation with Ipanema and Grendha footwear.  I immediately confirmed for the first scheduled matinée show at Glorietta and was quite excited to bring the kids to watch our first ballet concert at the mall.

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Grand Spectacle at Sandalias Festival 2010

One spectacular event happened last weekend -- Sandalias Festival 2010, which delighted sandal lovers like me! Aptly themed “Step Into Some Love”, the Brazilian-style celebration was a fabulous showcase for trendy footwear brands Ipanema, Ipanema Gisele Bündchen (GB), Grendha and Rider.

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