It was this photo taken from the recent launch of the Ipanema Hot Sands Collection that was published.
|(From left) ELRO's Millet & Cel (with red bag), with bloggers Pehpot, Tetcha, Tina, Mom-Friday|
Thanks to ELRO, distributor of Ipanema sandals, my blogger friends and I had our modest 8x6cm. piece of fame on print, heehee! In PR, that is how we compute the media value for press releases/photo release, plus extra value for full color! And that is exactly the size of the post-publicity photo on the Sunday papers last March 13. I highlighted our shot below.
Truth is, it was a nice but weird feeling for me 'coz I used to be the one representing the agency (I used to work in advertising & PR) sitting at a contract-signing or shaking hands with clients during photo opps for publicity. And they usually appear on the business or people/events/places sections. I still have all my clippings from more than a decade ago! :-) This time around, I was "featured" as "media/blogger" and in the Lifestyle section! So I guess I 'leveled-up'? :)))
(Thanks to Mrs. Martinez for the clipping).
A second post-publicity release appeared a week later in The Philippine Star. Thanks again to Cel of Elro for the invite and for including us in the photo :)
|22 March 2011, by Pepper Teehankee, The Philippine Star|
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