Sighted: Mom-Friday in PDI

Last Sunday, I received a text message from Tetcha, and few others, about our photo that made it in the papers -- on the Philippine Daily Inquirer no less, and under the fabulous Ms. Tessa Prieto-Valdes' column!

It was this photo taken from the recent launch of the Ipanema Hot Sands Collection that was published.
(From left) ELRO's Millet & Cel (with red bag), with bloggers Pehpot, Tetcha, Tina, Mom-Friday

Thanks to ELRO, distributor of Ipanema sandals, my blogger friends and I had our modest 8x6cm. piece of fame on print, heehee!  In PR, that is how we compute the media value for press releases/photo release, plus extra value for full color! And that is exactly the size of the post-publicity photo on the Sunday papers last March 13.  I highlighted our shot below.

Truth is, it was a nice but weird feeling for me 'coz I used to be the one representing the agency (I used to work in advertising & PR) sitting at a contract-signing or shaking hands with clients during photo opps for publicity. And they usually appear on the business or people/events/places sections. I still have all my clippings from more than a decade ago!  :-)  This time around, I was "featured" as "media/blogger" and in the Lifestyle section!  So I guess I 'leveled-up'? :)))

(Thanks to Mrs. Martinez for the clipping).

A second post-publicity release appeared a week later in The Philippine Star.  Thanks again to Cel of Elro for the invite and for including us in the photo :)
22 March 2011, by Pepper Teehankee, The Philippine Star

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