Feiyue, Flying Foward

I am not the sporty type when it comes to dressing.  My friends would attest to that.  My rubber shoes are used only when an activity calls for it, like playing badminton, or going to a gym. Admittedly, athletic shoes would not fit nicely with my wardrobe.

FE-LO Canvas in classic red and blue arrow
After discovering Feiyue early this year, I found their styles to be simple, hip, and sleek... not so athletic-looking - something that could actually work with my usual outfit.  Yesterday, I was finally able to bring home a pair.  Here's a peek of what I got.  Feiyue will also have a pair for the girl once her size is in stock.

Some interesting facts about Feiyue:
  • Feiyue (feî-yué) literally means "flying forward" in Chinese
  • 1920's - started out as cloth shoe manufactured in Shanghai
  • Light and flexible sneakers became known for its undeniable comfort among martial artists and athletes
  • 1960's - became best-selling shoes in China
  • 2006 - reinvention of the brand by a French team, with new materials, quality and design aesthetic that combines its vintage charm with French and International influences
In short, Feiyue is a modern and innovative shoe line with the best of Asian tradition and French sophistication.

Moving on to the Philippines...
Feiyue, distributed by Pro-Tech 11, was launched in October 2011 and is now available in Rustan's, Rockwell, and Greenhills.

I was able to visit Feiyue's main outlet in Greenhills, San Juan and spotted lots of styles to show you - both for kids and adults, and their new models for their Fall 2013 collection.  It was not easy to choose from all these cool and comfy sneakers, I tell you.  Styles are unisex.  Prices start at PhP 1,950.

Here comes shoe overload...

Presenting Feiyue Kids collection, in attractive colors.  
  • Smallest size is 25 (European size).  
  • Shoe laces or velcro straps
  • Low or mid-cut styles
These are perfect for gifts too! It's gonna be that red one for the girl. =)

Super cute tri-color mid-cut shoes

FE-LO Classic with velcro straps for kids

Cute new CASSIS Collection - the softest of them all

Stripes, solids, and chambray - coming soon, Fall/Winter 2013

Take your pick from the adults line:
  • Canvas and leather materials
  • White and colored body, shoe laces and eyelets
  • Low-, mid-, and high-cut styles
  • Flat and jagged rubber soles
  • Regular and slim fit

CASSIS line for adults

I failed to get the model name but this was one of my choices

Casual tees also on offer

I also eyed this classy FE-LO plain leather in off-white

Coming soon - Mid-Cut Origins, slim - now owned by Janice

The big reveal.
My FEIYUE FE LO Slim in black (p.u.) leather with patent trims.

Back story:
As I mentioned at the beginning of this post, I'm not into sporty looks, so it took some time to choose the right Feiyue for me.  Some of my choices did not carry my size anymore.  Luckily, Jaycee of Pro-Tech 11, brought out all their sample pairs for their upcoming collection.  There was this one black pair in my size.  I was not even considering black then, but it was in slim style, and looked more "dressy", which I like.  He handed it to me and I'm glad I picked it up 'coz it's perfect!

I took the chance to have this OOTD shot by Jackie earlier - to show you how I wore my Feiyue sneakers.  I'm so happy! :)  It can go with my usual white-top-and-jeans ensemble.  Plus, I can easily slip in and out of these without the need to untie the shoelaces!

For now, I'm the only (lucky!) one who owns a pair of this black beauty in the city (or country).  If you want a pair like this, leave a message... and hope they bring in stocks of this soon! =)

Now that I thought about it, this would be my first new sneakers after almost 10 years! Thank you Feiyue Philippines! =)
SoMoms, batch 1, with Jaycee Dee at Feiyue in Sekai Center.  More photos from our visit, here.

Follow Feiyue Philippines on:
Facebook and Instagram
Twitter:  FeiyuePhil
Main Outlet:
Ground Floor, Sekai Center, 368 Ortigas Ave. corner Madison St. (North Greenhills gate), San Juan
Rustan's Shangri-la, Makati, and Alabang Town Center
3/F Bridgeway, Powerplant Mall, Rockwell

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