New Wardrobe Essentials from Elin

"Inspired by the modern woman who wants to look put-together yet stay comfortable while juggling work, caring for their children and other endless obligations, Elin enables its customers to easily put together complete looks with just a few key pieces." - Elin.ph

Elin is for every woman who, like me, prefers simple classic pieces. I was particularly excited when I got the invite for the launch since Elin is from the same team behind And Apparel, the in-house brand of Catalogue63 which I featured here, here, and here.  I guess it's pretty obvious that I love their clothes and online shop. =)

Together with my fellow SoMoms, I enjoyed the intimate launch with a crafting event held last Saturday. Check out this album and see how the moms re-designed and upcycled old tops with the help of Craft MNL.
(L-R) Chesca, Jackie, Fleur, Martina and Kathleen of Elin/Cataloge63,
Nikki (hidden) and Marielle of Craft MNL, Christine, me.

Elin offers a wide range of timeless and comfortable wardrobe essentials.  With styles and lightweight fabrics that spell comfort and ease, Elin is like And Apparel, but it's more polished.  Their collections will include dressier pieces, basic tees, and even maternity wear!

“We named our new brand Elin because we wanted a woman’s name that was simple and straightforward,” said Martina Pangilinan, marketing manager. “We also think Elin is a feminine name that’s not too girly, just like our clothes. Our hope is that our customers who love And Apparel will love Elin even more.”

Introducing Elin's pilot collection - some pieces are now available online:

Basic comfy tops for easy pairing.
I wanna get this scoop-neck tee, maybe in white and black...

... or this more edgy style with asymmetric hem.
I already have this cowl-neck blouse in blush. 

Would love to have this button-down shirt in different colors... worn here with a maxi skirt.

Easy-breezy drapey dresses you can wear from day to night.

Cool stripes! You can tell this will be a best-seller.

I prefer long over short... so, this maxi will be my choice between these two... 

... but this one is at the top of my to-buy list! =)

I can't wait for my picks to be available!  
Go check out Elin - exclusively available at www.elin.ph and www.catalogue63.com.

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