That line was part of the script I wrote for a TV ad over a decade ago. It was a corporate holiday greeting to highlight the progress of the country during that period of economic growth. When I was tapped to do this feature for Meralco's Maliwanag ang Pasko, I immediately remembered that specific line and thought it is still very relevant, no?
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| Image from Meralco website |
To tell you the truth, I was not aware about the thrust of this lighting project until now. Learning about their charitable cause gave me a better appreciation of Meralco's annual Christmas program which was launched in 2006. This year, Meralco's Maliwanag ang Pasko campaign has a 3-pronged approach to make Christmas even brighter and more fun:
- Liwanag Parks - Meralco has tied up with the Department of Tourism to help promote the Philippines as a Christmas destination (since our country has the longest Christmas celebration) by creating more Liwanag Parks in and around the Greater Manila Area.
- Liwanag raffle - Meralco customers like me have a chance to win PhP 5,000 daily! Simply upload photos of your lighted homes or any of the Liwanag Parks to www.facebook.com/meralco until December 22.
- School Electrification - By supporting this program, we will help energize island schools to benefit more children and communities around the country.
I did a few times, during power outages when I was still a student, and also while I was tutoring my son. It sucks. I knew it was just temporary, but it was very difficult to accomplish anything. The sad reality is there are still areas in the country that live in "darkness" in this day and age.
We all need light. We need power. Electricity is essential for us to keep up with the rest of the word, and thankfully, Meralco's Maliwanag ang Pasko initiative is energizing one school at a time, helping communities every year.
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| Gaudencio Abordo National High School - Palawan |
Beneficiaries of the Maliwanag Ang Pasko program:
- Cagbalete Island National High School (Mauban, Quezon)
- Cagsi-ay III National High School (Mauban, Quezon)
- San Fernando National High School (El Nido/Bacuit, Palawan)
- Teneguiban National High School (El Nido, Palawan)
- Gaudencio Abordo (Bulawit) National High School (Linapacan Island, Palawan)
- Pandanon National High School (Jetafe, Bohol)
- Cabul-An National High Shool (Buenavista, Bohol)
- Rizal National High School (Basilisa, Dinagat Islands)
- Cab-Ilan National High School (Dinagat Islands)
- New Nazareth National High School (Dinagat Islands)
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| Image from Meralco Facebook Page |
Let us all try to participate in the program and help light up these schools.
Join the Maliwanag ang Pasko 2012 raffle -- 2 winners daily!
Install the Facebook app and read mechanics here.
Look at my lighted trees at home -- I'll be posting these as my "Liwanag sa Tahanan" entries soon! =)
Visit the Meralco Liwanag Park (Ortigas Center) - Open daily
6 -11 p.m., until January 6, 2013 (Free entrance)
Learn more about the program:
Meralco - Maliwanag ang Pasko here
DOT, Meralco to make Christmas brighter and ‘more fun’
Program photos courtesy of Meralco.
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