When it comes to footwear, comfort and style are my main priority. With my current on-the-go laid back lifestyle, you'll often find me wearing sandals, flats or sneakers. I only wear flip flops to the beach, by the pool, or when going to pilates studio. I don't wear them for long walks coz they're straight flat and no foot support whatsoever. My perception of flip flops changed when I was introduced to iQushion by FitFlop.
Last November 23, I was invited to the launch of iQushion (pron.: i-kyooshion) at the Grind Store in UP Town Center. I was hesitant to attend at first kasi I'm familiar with FitFlop styles and truth be told, I don't own a pair coz I prefer slimmer silhouettes for my footwear. But when I saw that iQushion has a totally different look, then I went for it and got excited to try what this #FitFlopGameChanger is all about.
Beauty queen Zara Carbonell hosting the launch
FitFlop has been known for its wide array of biomechanically engineered footwear, catering to Superwomen all over the world, who seeks for comfort. This year, as the brand celebrates its 10th anniversary, FitFlop is launching another exciting collection that will revolutionize the way we see flip flops forever – the iQushion.
The event had a very casual, youthful and fun vibe. Stress on youthful kasi I got lost in a sea of stylish millennials parading around in their iQushion, hahahaha! I honestly don't know any of them but this tita still had fun while enjoying the yummy cocktails and checking out all the cool wares displayed at Grind.
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| From left: Sol Aquino (FitFlop Brand Manager), Ruth Sanchez (FitFlop Brand Executive), guests Christiana Collings, Justin Gascon, Jessica Yang, and Michelle Vito, Irene Trajano (FitFlop Senior Brand Associate) and Melody Tanjimenez (FitFlop Senior Regional Brand Manager) |
Guests were treated to a personalized canvas drawstring bag, as well as a pair of iQushion flip flops of our choice. Here's my pick for the bag and my classic iQushion in bronze color that's super duper light, bouncy and comfy. We got to try them on different texture boxes they set up with sand, grass, pebbles, and wood.
What I love about iQushion™:
- iQushion™ technology works by mirroring the natural shape of the foot
- Lightweight and anatomically contoured
- features soft jelly upper, micro-bubble foam ergonomic footbed
- Ultra supple, slip-resistant soles
- Provides higher impact absorption at the heel, ball of foot and arch contour
- Classic flip flops design for all-day comfort, from beach to bar and beyond
iQushion flip flops come fun colours and shimmery metallics -- nude, gold, bronze, silver, deep plum, urban white, aqua, and blue violet. Classic colors are also available for men.
You can also opt for splashy two-tone designs like the leopard print in black mix, bronze mix, and classic red mix, or tiger print in aqua, nude, soft grey, and charcoal.
Magaan, malambot, and full feet support pa rin sa kahit anong surface. The iQushion midsole, invented to give the wearer ultimate comfort in all the right places, is one of the most innovative FitFlop technology launches to date. Retails for Php1,690 at Grind stores. Try and slip on a pair of iQushion and you'll see and feel how good this flip flop is under your feet.
Follow FitFlop for more updates:
Facebook.com/FitFlopPhilippines
Instagram @fitflopph
#FitflopGameChanger
FitFlop iQushion now available at the following branches of GRIND:
Araneta Center Gateway, Quezon City
Ayala Abreeza, Davao City
Ayala Cebu, Cebu City
Ayala Centrio, Cagayan de Oro City
Ayala Glorietta 5, Makati
Ayala Harbor Point, Subic Bay Freeport Zone
Ayala Malls Legazpi, Legazpi City
Ayala Serin, Tagaytay
Ayala Solenad Nuvali, Sta Rosa, Laguna
BlueBay Walk, Pasay City
Eastwood, Quezon City
Fairview Terraces, Quezon City
Festival, Alabang, Muntinlupa City
KCC Veranza, General Santos City
Limketkai, Cagayan de Oro City
Robinsons Place Manila, Manila
Robinsons Galleria Cebu, Cebu City
Shangri-La Plaza, Mandaluyong
U.P. Town Center, Quezon City
Note:
Unmarked photos courtesy of Primer Group of Companies, Philippine distributor of FitFlops.
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