I am active on social media, but I don't consider myself tech-savvy. I'm not even fond of gadgets, save for my smart phones, iPad, and digital cameras. It's embarrassing to say, but if you ask me what 3G, 4G, 5G or LTE stand for, I'll give you a blank stare...hehehehe! In short, I am a tech and gadget dummy. I easily get intimidated with techie terms and oblivious to brands and the latest innovations. I'm the last one to care about tech-related news.
Here's a little back story. As you know, Smart Communications is my blog sponsor and I'm so grateful for their support. But you wouldn't believe how surprised I am when they tapped me 'coz I never thought they'd consider a non-techie blog (blogger)! But I'm really happy they want moms like me to be able to share our experience with Smart's services and be the bearer of good news as well.
And speaking of news, I don't normally post press releases here, but please forgive me 'coz I really can't write tech stuff and I don't want to misinterpret any of the information here. So, allow me to share the official announcement from Smart as they launch their 5G LTE-Advanced in the country. Trust me, this is really fantastic news for all of us who are main consumers of wireless services. We want it faster, and better!
Two years after it pioneered the deployment of Long-Term Evolution (LTE) or 4G technology in the country, wireless services leader Smart Communications, Inc. (Smart) announced that 5G wireless technology LTE-Advanced (LTE-A), is now running in the Philippines’ largest and strongest network.
Smart switched on LTE-A at the Smart Jump Center in Mandaluyong City recently, setting the next phase of mobile communication technology beyond 4G LTE standards.
LTE-A, also referred to as ‘5G’ by reports on leading global mobile operators AT&T and T-Mobile, delivers data from between 100 megabits per second (mbps) to 1 gigabit per second (Gbps), or ten times faster than 3G services and more than twice as fast as 4G services.
By firing up LTE-A technology on its network, Smart joins only a handful of carriers around the world with an LTE-A network, along with leading mobile operators in South Korea, United States, Singapore, Australia, and Hong Kong.
“Even as our 3G and 4G networks continue to be unrivaled, Smart becomes the first operator to leap into the future and put the Philippines at par with the world’s most advanced countries in terms of mobile communications technology,” said Orlando B. Vea, founder and Chief Wireless Advisor of Smart.
With LTE-A, a 10MB file takes less than a second to download, YouTube videos no longer have to buffer, and video calls are almost lag-free. But beyond speed, LTE-A’s main feature is also its capability to allocate more network resources to users when the need arises. Smart started testing LTE-A across the country in August last year, delivering results of more than 100Mbps in Makati City, in Boracay, and in Davao City during the Kadayawan festival.
Ramon Isberto, Public Affairs head for Smart and its parent company the Philippine Long Distance Telephone Company (PLDT), said that the recent development is part of the company’s multi-pronged approach in addressing the various needs for internet and data services in the market. “The PLDT Group’s strategy has always been to create solutions that address the varying needs of all segments of our customers, to bring fixed, wireless and mobile broadband services where they really matter. They may be delivered at different speeds and volumes, using a variety of technologies, and meant to respond to a wide range of needs of the market – but all of it is aimed at bringing the benefits of the internet to every Filipino,” explained Isberto.
This strategy meant deploying a combination of Fiber-to-the-Home, Next Generation Network, Time-Division Duplex LTE, Frequency-Division Duplex LTE and vDSL to bring internet to every Filipino home, and 3G, 4G, and 5G or LTE-A for mobile subscribers, according to Isberto. “We are able to deliver all these high-bandwidth services and applications on the strength of our transmission backbone network, which is the most extensive and most resilient in the country. Aside from allowing us to commit to speed, our unmatched network resources give us the edge in terms of efficiency and reliability,” added Isberto.
Smart’s nationwide coverage is backed by PLDT’s fiber optic cable connection which has now reached nearly 90,000 kilometers, or more than four times than competition. To further strengthen this domestic fiber optic network (DFON), PLDT also set up third legs in its fiber loops in key areas nationwide, the latest of which is the Bohol DFON project that provided redundant links between the Visayas and Mindanao.
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